“Former smokers” James Monsees and Adam Bowen purportedly founded JUUL Labs to better the lives of the world’s one billion adult smokers and eliminate cigarettes. How did they plan to do this? By developing and selling vaporizers for the supposedly safer smoking alternative of vaping.
JUUL acknowledges that nicotine causes dependency, but says their products do not cause cancer and believes they positively affect adult smokers. One of the central tenets of their argument: a single 5% strength JUULpod replenishes one pack of cigarettes in nicotine potency.
However, in December 2018, Altria – Philip Morris International’s parent company – purchased 35 percent of JUUL, increasing its value to $38 billion. If JUUL actually wanted to abolish cigarettes, why would it [...]