TXDOT Urges Texas Motorcyclists to “Look Twice,” But Ads Aren’t Enough

Motorcycle Accidents

Days are getting longer and the weather is getting nicer. That means it’s almost time to get outdoors for all the activities that a short Texas winter prevents.

For casual bikers, it means bringing their rides out of winter storage for that inaugural cruise through the Texas Hill Country. As fun as this is, it’s not always completely safe. Spring weather often equals bad roads, and bad drivers can a biker’s bad-weather day much worse.

Staying safe while you ride this season should be your first priority. By the look of their “Share the Road: Look Twice for Motorcycles” current campaign, it certainly is for TXDOT.

While the goal of this messaging is to protect motorcyclists by raising safety [...]